Table of Contents
5 Reasons you must Startup your Own Business
7 Ways to Identify Business Opportunities
HOW TO OVERCOME THE 5 BARRIER QUESTIONS STOPPING YOU FROM STARTING A BUSINESS
HOW TO RAISE CAPITAL TO START UP A BUSINESS
3 THINGS TO CONSIDER BEFORE CHOOSING A BUSINESS NICHE
7 Mistakes to Avoid in a Start-up Business
How to Build an Effective Team That Will Help You Succeed as an Entrepreneur
7 ESSENTIAL SKILLS REQUIRED SUCCEEDING AS AN ENTREPRENEUR
5 MINDSETS NEVER TO GO INTO BUSINESS WITH
THE SEVEN CHARACTERISTICS OF A SUCCESSFUL ENTREPRENEUR
5 QUESTIONS TO ASK YOURSELF WHEN THERE IS DECREASE IN SALES
HOW TO PACKAGE YOUR PRODUCT SUCCESSFULLY AND INCREASE SALES
FIVE STEPS METHOD TO ADVERTISING A PRODUCT SUCCESSFULLY
5 EFFECTIVE WAYS TO MARKET YOUR PRODUCT SUCCESSFULLY
DEDICATION
This book I dedicate to the father of all creation!
To God be the glory.
INTRODUCTION
Every year, tens of millions of people launch their own businesses only about half of new business survives to see their fifth anniversary; and only a third remains in operation after 10 years.
In fact, 70% of businesses fail before the end of their second year of establishment and this had been attributed to lack of information. Here is the truth: the present day business is not just what a mediocre can dabble into.
Startup business faces a whole lot of challenge; these challenges are what were addressed in this business book.
If you are an aspiring entrepreneur or a small and medium scale business owner you have nothing to fear, because a professional business advice that will carry your venture or startup all the way to the top is available in this book.
How can I build a business? How can I sustain it? It is only when answers to these two basic questions are found that an individual should go into business. This indeed is critical to the survival and development of a business venture.
A great number of people fail in their business undertaking not because they are not predestined to be entrepreneurs but simply because they go into business oblivious of this fact. Yes, success in business starts with having the right knowledge.
It is important to understand that there is no clause in Adam’s Will that excludes you from the share of the world. With the right information you too can succeed in the business world with little or no stress.
The aim of this book among others is to help you develop an entrepreneurial spirit and equip you with the needed information to achieve your business aspiration and succeed in the present day competitive business climate.
This book teaches you the new and unique way of doing business. In fact, you will soon see your capital rising into six figures.
The importance of the acquisition and application of a sound knowledge is very fundamental to human progress. As a business owner, student studying entrepreneurship as a course or someone aspiring to start up a business venture, the need to acquire the right information cannot be overemphasized.
Information is a big word, but its importance in business is even bigger. Our main objective is to impact in you the knowledge that will make it impossible for you to fail in the business world.
As a matter of fact, this book contains the business secrets, which has helped successful businessmen and women, weather the storm, dominate the market, and take their business to greater heights.
The application of these business secrets will no doubt help you weather the storm, and become a highly successful entrepreneur within a short time. In short, what you are about to discover in this book will turn you into an overnight success if implemented carefully in your business.
It doesn’t matter where you are starting from, or the amount of money you are starting with, all that matters is the philosophy you are carrying into business! In fact, this is the determinant of success in the business world.
Starting with an initial investment of only $100, Warren Buffet built a business empire worth $19.4 billion. Jeff Bezos started Amazon in a garage with a potbelly stove but today Amazon is a $1.4 trillion company.
Despite giving $36 billion worth of his Amazon stock to his ex-wife MacKenzie Bezos as part of their divorce settlement last summer; with an estimated worth of $113 billion, Jeff Bezos is the world’s wealthiest person for the third year in a row.
What made these peoples succeed beyond all measure? In fact, why do few achieve massive success on the entrepreneurial career path and a high percentage of people become obscure and ridiculed for their failed business dream? It was in answer to these questions this business book was written.
Yes, reading the right books and listening to the right audio tapes can make all the difference in your attitude, approach, and understanding of business.
I cannot recommend this material enough! It is important to understand that the book you are about to read is not just another “business audiobook” on the subject of entrepreneurship.
It is something more than that. In fact, it is your opportunity to get things done properly and shine in business.
I challenge you to read it maybe just a few chapters to know what highly successful entrepreneurs know that you don’t, to learn what they do that you know nothing about.
A man known far and wide for his success in business and great wealth John D. Rockefeller once boasted, “I have ways of making money you know nothing about.” The business secrets Rockefeller talked about many years ago is available in this book.
After you learn these simple little secrets and implement them in your business everything will change faster than you can possibly imagine.
This is absolutely a must have material for the would-be entrepreneur, entrepreneur and student studying entrepreneurship as a course. What are you waiting for get it now?
CHAPTER ONE
5 Reasons you must Startup your Own Business
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ave you ever wondered why the majority of people working for a company or the government prefer to have their own business? Have you ever sit down to ask yourself why tens of thousands of people resign their appointment each day to startup their own business?
Yes, the entrepreneurial path has been recognized all over the world as a popular path and short cut to wealth. In fact, many are of the view that entrepreneurs are the money bag of any society.
This is hard to dispute considering the fact that, most of the richest people in the world today, is on this path.
There is a lot of reasons why people chose to have their own business than work for others. If you have never thought of becoming a business owner or an entrepreneur, below are some of the reasons why you should consider setting out on the entrepreneurial path.
What does it really mean to be an entrepreneur? Being an entrepreneur means:
1. Being your own boss
Sometimes, when we wake up in the morning we feel like going back to bed. This is due to the fact that our body system requires longer hours of sleep to regulate most times.
But as an employee working for a firm or the government you dare not give your body this satisfaction or the extra relaxation it needs, else, you are in soup.
But as an individual who has his or her own business, you can decide to even stay at home the whole of the day to give your body all the rest it demands.
Starting up your own business gives you the liberty to attend to pressing issues such as this because no one raises his or her voice at you for not coming to work early or for going in and out of the work environment during working hours.
Starting up a business venture puts you in the driver’s seat. In another word, it makes you truly in charge of your destiny and gives you the liberty to set goals, design strategies, and implement your plans so as to bring your purpose to fruition.
This is one of the reasons adduced for a great number of individuals setting out on the entrepreneurial path on daily basis. If you are the type who loves to function without outside interferes the entrepreneurial career path is made just for you!
However, if you aspire to be among those who succeed on this popular path, you must be mindful not to abuse this privilege, because abusing it can make your life miserable than you thought possible.
2. An Employer of labor
The 35th president of the United States, John Fitzgerald Kennedy in his 1961 inaugural speech advises us, “Do not say what your country can do for you, say what you can do for your country.”
A country where the citizenry expects her to do everything for them is doomed to fail. The reason is that it is the people who build a nation and not the other way round.
A country where there are little or no small and medium scale enterprises is programmed to fail. Because economic development is to a high degree dependent on the number of entrepreneurs a country has.
Therefore, one of the ways to contribute to your country’s development is seeking out ways to create a job for yourself and for other unemployed youth in your environment.
Entrepreneurs are respected in every society because they are the employer of labor. In fact, without them, no system can function effectively. Did you know that the one or two individuals you put to your service can bring about a great reduction in crime and other social vices?
Many benefits come with being an employer of labor one of which is that you derive joy being a source of employment to others. The satisfaction of putting men and women to your service will of course build your self-esteem and make you have a sophisticated view of yourself.
Remember, thinking highly of oneself is the first step to attracting people and becoming a leader.
One of the greatest military commanders and emperor of all time, Alexander the Great succeeded in his campaigns and conquered the ancient world because he had a sophisticated view of himself.
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